Skip to main content


20 Something Reads Newsletter

If you’ve been plugged into the 20Something cultural airwaves these past couple of months, you may have picked up some strong signals about this new “trend” --- or “anti-trend” if we may --- called normcore*. What is normcore you ask? We asked ourselves the same thing when we’d only heard the word abuzz in the Twitter-sphere (and backlash in our own social circles). So we did what any sweet, inquisitive 20Somethings would do: We googled the s%&! out of it. Take notes, Rust Cohle, we’re the true detectives here. It seemed like the trend was to write about normcore so we jumped on that non-brandwagon. How normcore are we?!

*The “n” isn’t even capitalized --- we don’t want any letters standing out. See what we did there? Don’t worry, you will.